This graph shows the sessions and breakeven point for the average Ellie facility. Our clients on average are roughly 60% on their way to breakeven in February, compared to the 2023 average of 44%.

 

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Shows the average marketing spend per Ellie facility as well as this category’s percentage of revenue. Downtrend in percentage of revenue shows the massive growth our Ellies have seen from October 2023 to February 2024.

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Shows the revenue and receipts of the average Ellie facility over time. Because of the massive growth of our Ellies in recent months (35% since October) and because payments are received after the revenue is recognized, recording cash basis receipts will understate actual revenues generated in that month, obscuring your actual profitability and making timely financials decisions more difficult.