About Us

We are a full-service accounting and financial advisory firm focused in retail, hospitality and other service industries.

Our team consists of finance, payroll and accounting experts who specialize in business intelligence and systems integration. We utilize a cloud-based approach, providing our clients greater simplicity and reduced costs.

Service with Hospitality

We not only support the service industry, we are inspired by it. Our staff is committed to the same goals of high quality and friendly service as your business. We may look like an accounting service on the outside, but at the heart of our business is hospitality.

Bill Taves


Bill Taves is an accomplished financial professional with a career spanning over three decades Bill’s experience includes multinational chains, overseeing finance and operations in companies with hundreds of locations globally, including 20+ years as a Chief Financial Officer for public and private companies. He’s been recognized for outstanding achievements, making the Inc. 500 list twice.

Todd Williams


Todd has over 25 years of experience providing accounting and finance management to the restaurant industry. From small family-owned restaurants to large publicly traded multi-unit operators, Todd’s talent lies in managing world-class accounting finance infrastructures.

Growing to better serve your business.

DineStrategy is now Service Squared

We started as a restaurant specialized accounting, analytics and back-end support firm but as we grew we found some of our clients weren’t fitting in that mold. 


Join Our Team!

We’re always on the lookout for great people to join our team. If there isn’t a job listed for you below please reach out at our contact us page.

Staff Accountant

Palo Alto, CA

Get Your Business the Support it Deserves

See how your business can grow with Service Squared.